Volkswagen Golf I – Advertising is a trade lever

Volkswagen Golf 1Volkswagen Golf is a cult car for the average Pole, legendary, the standard of all-virtues within the compact class. Huge credit for this goes to the employees of the concern from Wolfsburg, but not the engineers and designers themselves, but also marketing and public relations specialists, who skillfully created the image of the presented in 1974 r.
VW Golf I generation, as the successor to the legendary Volkswagen Beetle.
Sam Volkswagen Golf, though not devoid of specific charm and practical advantages, it was not a revolution in the automotive world, and only a skilful synthesis of ideas, what competition in the form of Renault 5, Fiat 127 i 128, presented a few years earlier. In line with current trends, whose direction was then guided by the fuel crisis, Golf was small, albeit a spacious car, that it could successfully play the role of a family car. Functional exterior, is it in version 3- or 5-door, although it came from the hand of the Italian master Giugiaro, it did not impress with its beauty. The undoubted advantage of the small Volkswagen was a large range of good and powerful 112 HP engines 1.8 GTI in the lead. Undiscovering, but modern in every way, the Golf was the opposite of the Beetle – obsolete almost from birth, although very stylish. Paradoxically, however, he repeated the success of his predecessor, both in Europe, and overseas, where queues for the new model -Rabbit were lined up. Well, Golf of the first generation was fashionable.